TERMS OF SERVICE

Last updated:08.08.2026

1. About us

These Terms of Service apply to services supplied by Urban Fox Ecom.

Our business details are:

Trading name: Urban Fox Ecom
Legal name: URBAN FOX PROJECT LTD
Business type:  LIMITED COMPANY
Registered or principal business address: 20 BEATRICE AVE, PLYMOUTH, UK, PL4 8QB.
Email: hello@urbanfoxecom.com
Company registration number:16763144
VAT registration number: GB519202806
Website: www.urbanfoxecom.com

In these Terms, “Urban Fox Ecom”, “we”, “us” and “our” refer to the business identified above. “Client”, “you” and “your” refer to the person or business purchasing or using our services.

Our website is hosted using Shopify. Shopify provides the ecommerce platform that enables us to present and sell our services. Contracts for services are made directly between you and Urban Fox Ecom, not Shopify.

2. Acceptance of these Terms

By accessing our website, submitting an enquiry, accepting a quotation, paying an invoice, purchasing a service or instructing us to begin work, you agree to be bound by these Terms.

These Terms should be read alongside:

• Our Privacy Policy and the cookie consent options provided on our website;

• Any written quotation, proposal or service description we provide;

• Any project brief or scope of work agreed between us; and

• Any additional terms displayed during checkout.

Where there is a conflict, the following order of priority will apply:

1. A separately signed written agreement;

2. The accepted quotation or project proposal;

3. These Terms;

4. General website content.

Nothing in these Terms affects any statutory rights that cannot legally be excluded.

3. Our services

Urban Fox Ecom provides ecommerce-related services, which may include:

• Shopify store design and development;

• Shopify store setup or redesign;

• Ecommerce consultancy;

• eBay-to-Shopify store migration or expansion;

• Free or paid ecommerce store reviews;

• Product, collection and navigation setup;

• Landing-page and content-section creation;

• Shopify theme configuration;

• Basic search-engine optimisation setup;

• Integration of third-party applications and services;

• Ongoing website support or maintenance; and

• Other related services described in a quotation or proposal.

The precise services included in your project will be set out in the relevant package description, quotation, proposal, invoice or written project scope.

Anything not expressly listed as included is outside the agreed scope and may be quoted and charged separately.

4. Quotations and formation of the contract

Unless otherwise stated, quotations remain valid for 30 days from the date issued.

A contract is formed when the first of the following occurs:

• You accept our quotation or proposal in writing;

• You make full or partial payment;

• You instruct us to begin work; or

• We confirm in writing that we have accepted your order.

We may refuse or cancel an order before work begins where:

• The project is outside our capabilities or availability;

• We reasonably believe the requested work may be unlawful, misleading or infringe another person’s rights;

• Required payment has not been received;

• You have provided materially inaccurate information; or

• There is another reasonable commercial or legal reason why we cannot undertake the work.

If we cancel before beginning work, we will refund amounts paid for services that have not been supplied.

5. Project scope

The agreed project scope will normally identify:

• The service or package purchased;

• The principal deliverables;

• The number of pages, products or collections included;

• The number of revision rounds included;

• Any included integrations;

• The price and payment schedule;

• Any estimated delivery period; and

• Any specific exclusions.

Requests that materially change or expand the agreed scope may be treated as additional work.

Additional work may include:

• Extra pages or sections;

• Additional products or collections;

• Extensive copywriting;

• Bespoke coding;

• Premium app configuration;

• Additional integrations;

• Extra revision rounds;

• Reworking previously approved material;

• Migrating data not included in the original quotation;

• Resolving issues caused by third-party changes; or

• Work requested after project completion.

We will notify you where a request is likely to incur an additional charge. Wherever reasonably practical, we will obtain your approval before completing chargeable additional work.

6. Client responsibilities

You agree to:

• Provide accurate, complete and lawful information;

• Supply required logos, branding, text, images, product information, policies and account access;

• Respond to reasonable questions and approval requests promptly;

• Check all content, pricing, product information and business details;

• Obtain permission to use all materials supplied to us;

• Maintain suitable Shopify and third-party accounts;

• Pay Shopify, domain, application, payment-processing and other third-party charges;

• Keep account credentials secure;

• Make final decisions concerning your products, prices, policies and business operations; and

• Cooperate reasonably so that the project can be completed.

You confirm that you own, license or otherwise have permission to use all text, images, trademarks, product information and other materials you provide to us.

You are responsible for checking the completed website before launch, including:

• Prices;

• Product descriptions;

• Contact information;

• Links;

• Forms;

• Tax settings;

• Shipping settings;

• Payment settings;

• Legal policies;

• Product claims;

• Spelling and factual accuracy; and

• Mobile and desktop presentation.

We are not responsible for delays, inaccuracies or additional costs caused by incomplete, late or incorrect information supplied by you.

7. Access to client accounts

You may need to provide us with collaborator, staff or administrative access to Shopify, domain providers, analytics accounts, email platforms or other services.

Where available, you should use secure collaborator or staff access rather than sharing your primary password.

We will use the access provided only as reasonably necessary to perform the agreed services.

You remain responsible for:

• Maintaining ownership and control of your accounts;

• Reviewing user permissions;

• Removing our access when it is no longer required;

• Keeping backup and recovery details secure; and

• Complying with the terms of third-party platforms.

We will not intentionally make purchases from your account without your approval, except where a quotation expressly includes an approved third-party cost.

8. Project timescales

Any completion date or project duration is an estimate unless we expressly agree in writing that it is a fixed deadline.

A project timetable may depend on:

• Prompt payment;

• Receipt of all required content;

• Access to relevant accounts;

• Timely feedback and approvals;

• The complexity of the project;

• Shopify or third-party platform availability; and

• Changes requested during the project.

The estimated timetable begins only after we have received:

1. The required initial payment;

2. Sufficient project information;

3. Required content and assets; and

4. Necessary account access.

We are not responsible for delays caused by the Client, Shopify, application providers, domain providers, payment processors or circumstances outside our reasonable control.

9. Client delays and inactive projects

If you fail to provide requested information, materials, access or feedback, we may pause the project.

Where we receive no meaningful response for 30 days, we may classify the project as inactive.

For an inactive project, we may:

• Reschedule the remaining work according to our availability;

• Require outstanding invoices to be paid before work resumes;

• Charge a reasonable restart or administration fee where significant remobilisation is required; or

• Close the project where the delay continues for an unreasonable period.

Payments already made will not automatically be refundable where work has been completed, resources have been reserved or the delay was caused by the Client.

10. Prices and VAT

Urban Fox Ecom is a trading name of Urban Fox Project, which is registered for VAT in the United Kingdom.

Unless expressly stated otherwise, all prices displayed on our website, quotations and proposals are exclusive of VAT.

VAT will be added at the applicable rate and shown separately on invoices and payment requests.

Our VAT registration number is GB519202806

Payments for Urban Fox Ecom services may be processed through bank accounts, payment processors or merchant accounts operated in the name of Urban Fox Project.

11. Payments

The required payment arrangement will be shown in the quotation, invoice or service description.

Unless otherwise stated:

• A project will not be scheduled until the required deposit or initial payment has cleared;

• Deposits reserve project time and cover initial planning and work;

• Interim payments are due at the stages identified in the quotation;

• Final payment is due before the completed website is transferred, published or handed over; and

• Ongoing services must be paid in advance for each billing period.

We may pause work or withhold final handover while any payment is overdue.

You must raise any genuine invoice dispute promptly and explain the disputed amount in reasonable detail. Undisputed amounts must still be paid by their due date.

For business clients, we reserve the right to claim statutory interest and recovery costs on overdue commercial debts where legally permitted.

12. Deposits

Where a deposit is required, the quotation or invoice will state whether it is refundable.

Unless otherwise stated, a deposit may be retained to cover:

• Consultation and planning already completed;

• Initial design or development work;

• Administrative costs;

• Project time reserved and consequently unavailable to other clients;

• Third-party purchases made for the project; and

• Other losses reasonably resulting from cancellation.

This clause does not override any cancellation or refund rights that apply to consumers under UK law.

13. Revisions

Your package or quotation will state how many revision rounds are included.

A revision round means one reasonably consolidated set of requested changes submitted at the relevant project stage.

Revisions must relate to the agreed scope. They do not include:

• A complete change of design direction after approval;

• Rebuilding an approved section;

• Replacing the original brief;

• Adding new pages or functionality;

• Repeated changes caused by inconsistent instructions; or

• Changes requested after final approval or project completion.

Additional revisions may be charged at our current hourly or fixed rate.

You are responsible for reviewing work carefully and submitting clear, consolidated feedback.

14. Approval and project completion

We may ask you to approve designs, content, layouts or functionality at different stages.

Once you approve a stage, substantial changes to that stage may be charged as additional work.

The project will be treated as completed when:

• The agreed deliverables have been supplied;

• The website has been launched or made ready for launch;

• You provide final approval;

• You begin actively using the completed work; or

• We notify you that the agreed work is complete and you do not identify a material issue within seven days.

Minor errors that do not prevent reasonable use of the website will not normally justify withholding the entire final payment.

Where an issue falls within the original agreed scope, we will have a reasonable opportunity to investigate and correct it.

15. Shopify, domains and third-party services

Shopify, GoDaddy, payment processors, app developers, theme developers, email providers and other external services are independent third parties.

Unless expressly included in our quotation, you are responsible for:

• Shopify subscription charges;

• Domain registration and renewal;

• Professional email services;

• Premium themes;

• Shopify application subscriptions;

• Transaction and payment-processing fees;

• Stock images, fonts or licences;

• Marketplace charges;

• Taxes, shipping applications and integrations; and

• Other third-party expenses.

We cannot guarantee that any third-party service will remain:

• Available;

• Compatible;

• Free of charge;

• Unchanged;

• Secure;

• Error-free; or

• Suitable for your future requirements.

We are not responsible for outages, account suspensions, pricing changes, policy changes or technical failures caused by a third-party provider.

Any support required because a third party changes its platform, application, theme, pricing or technical requirements may be charged separately.

16. Themes, applications and licences

Shopify themes, applications, fonts, photographs, plugins and other third-party assets remain subject to their respective licence terms.

You are responsible for purchasing and maintaining all licences required for your store unless the quotation states that we will purchase them on your behalf.

A licence supplied for one website or store may not be transferred to another website without the relevant owner’s permission.

We do not transfer ownership of third-party intellectual property to you.

17. Intellectual property

17.1 Client materials

You retain ownership of materials you provide to us.

You grant us a limited licence to use, edit, reproduce and adapt those materials for the purpose of delivering the agreed services.

17.2 Urban Fox Ecom materials

We retain ownership of our pre-existing:

• Processes;

• Know-how;

• Templates;

• Methods;

• Reusable code;

• Design systems;

• Checklists;

• Frameworks;

• Internal documents; and

• Other materials developed independently of your project.

17.3 Project deliverables

Subject to full payment, you will receive the rights described in your quotation to use the final project deliverables created specifically for you.

Unless otherwise agreed, this does not include ownership of:

• Third-party themes or applications;

• Licensed fonts, images or software;

• Our general methods or templates;

• Unused concepts or rejected designs; or

• Tools and materials developed independently of your project.

17.4 Portfolio use

Unless you ask us in writing not to do so before launch, you grant us permission to:

• Display the completed website;

• Identify your trading name;

• Use reasonable screenshots;

• Describe the general nature of the project; and

• Link to the public website

in our portfolio, case studies, proposals and promotional materials.

We will not intentionally disclose confidential commercial information when doing so.

18. Confidentiality

Each party agrees to keep confidential any non-public information received from the other party that is clearly confidential or would reasonably be understood to be confidential.

This obligation does not apply to information that:

• Is already public through no breach of these Terms;

• Was lawfully known before disclosure;

• Is received lawfully from another source;

• Is independently developed; or

• Must be disclosed by law or regulatory requirement.

We may share necessary information with contractors or service providers who assist us, provided appropriate confidentiality obligations apply.

19. Data protection

We will process personal information in accordance with applicable UK data-protection law and our Privacy Policy.

Our Privacy Policy explains, among other matters:

• What personal information we collect;

• Why we use it;

• Our lawful bases for processing;

• Who we may share it with;

• How long it may be retained; and

• Your data-protection rights.

Where you provide us with access to customer data from your ecommerce store, you remain responsible for ensuring that:

• You have a lawful basis for collecting and using the information;

• Your privacy notice is accurate;

• Access is limited appropriately;

• Your instructions comply with data-protection law; and

• The data is not supplied to us unnecessarily.

We will only access or use such information as reasonably necessary to provide the agreed services.

20. Website policies and legal compliance

Unless expressly included as a separate professional service, any template policies, general guidance or suggested website wording supplied by us do not constitute legal, tax or regulatory advice.

You are responsible for ensuring that your business and website comply with all laws and regulations applicable to:

• Your products and services;

• Consumer rights;

• Advertising;

• Product safety;

• Pricing;

• Taxation and VAT;

• Data protection;

• Cookies;

• Shipping;

• Refunds;

• Subscriptions;

• Intellectual property; and

• Any regulated industry in which you operate.

You should obtain advice from a qualified solicitor, accountant or other professional where appropriate.

21. Search engines, sales and commercial results

We do not guarantee:

• Search-engine rankings;

• Website traffic;

• Sales;

• Profit;

• Conversion rates;

• Marketplace performance;

• Advertising performance;

• Approval by Shopify, payment providers or advertising platforms; or

• Any particular financial outcome.

Search rankings, sales and conversion performance depend on many factors outside our control, including your products, prices, reputation, competition, marketing, fulfilment, customer service and market conditions.

Any projections, examples, store reviews or recommendations are estimates or professional opinions, not guaranteed results.

22. Store reviews and recommendations

A free or paid store review is based on the information visible or supplied at the time of review.

Recommendations may concern design, branding, navigation, trust, content, customer experience or general ecommerce practices.

You remain responsible for deciding whether to implement any recommendation.

A store review is not:

• A guarantee of increased sales;

• A complete legal or regulatory audit;

• A security audit;

• Formal search-engine certification;

• Tax advice;

• Financial advice; or

• Professional legal advice.

23. Consumer cancellation rights

This section applies only where you are legally acting as a consumer rather than purchasing services wholly or mainly for business purposes.

Where the law provides a 14-day cancellation period for a distance or off-premises service contract, the cancellation period normally begins on the day after the contract is made.

To cancel, you must send a clear statement to:

hello@urbanfoxecom.com

You may use the following wording:

“I hereby give notice that I cancel my contract for the following service: [INSERT SERVICE]. The service was ordered on [DATE]. My name is [NAME] and my address is [ADDRESS].”

Request to begin work during the cancellation period

Where you expressly ask us to begin providing services during the 14-day cancellation period:

• You acknowledge that work may begin before that period expires;

• If you cancel after work has begun, you may be required to pay a proportionate amount for services already supplied; and

• If the service is fully performed after your express request and acknowledgement, your statutory right to cancel may end where permitted by law.

We will not treat silence or a pre-ticked box as an express request to begin work during the cancellation period.

This section does not affect any other statutory rights you may have.

24. Cancellation by business clients

Where you purchase our services wholly or mainly for business purposes, the consumer cancellation period in Section 23 does not apply.

You may request cancellation in writing.

If you cancel after the contract has been formed, you must pay for:

• Work completed up to the cancellation date;

• Project time already reserved where it cannot reasonably be reallocated;

• Approved third-party expenses;

• Non-refundable purchases;

• Additional work already authorised; and

• Any other reasonable loss caused directly by the cancellation.

Where payment received exceeds the amount properly due, we will refund the balance.

25. Cancellation or suspension by us

We may suspend or terminate services by written notice where:

• An invoice remains unpaid;

• You materially breach these Terms;

• You repeatedly fail to provide required information;

• You behave abusively or threateningly;

• You request unlawful, fraudulent, misleading or infringing work;

• Continuing the project could expose us to legal or reputational harm; or

• A third-party platform prevents us from continuing.

Where reasonably possible, we will give you an opportunity to correct the breach.

Termination does not affect rights and liabilities that arose before termination. You must pay for services supplied and approved costs incurred up to the termination date.

26. Refunds

Refund requests will be assessed according to:

• The nature of the service;

• Work already completed;

• Project time reserved;

• Third-party costs incurred;

• The reason for cancellation;

• The agreed project scope; and

• Any applicable statutory rights.

Completed bespoke work is not automatically refundable merely because:

• You change your mind;

• Your business plans change;

• You no longer wish to launch the store;

• You dislike an element that you previously approved;

• The website does not produce a particular commercial result; or

• A third-party provider changes its service.

This does not limit any remedy available where services have not been performed with reasonable care and skill or where the law otherwise requires a refund, repeat performance or price reduction.

27. Warranties

We will perform our services with reasonable care and skill.

We do not warrant that:

• A website will operate without interruption forever;

• Every theme or application will remain compatible;

• Third-party services will always be available;

• All software will be free from defects;

• A website will achieve any particular sales or search result; or

• Future platform changes will not require additional work.

Any warranties implied by law remain applicable to the extent that they cannot legally be excluded.

28. Limitation of liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for:

• Death or personal injury caused by negligence;

• Fraud or fraudulent misrepresentation; or

• Any other liability that cannot legally be excluded.

Subject to the above, we will not be liable for:

• Loss of anticipated profit;

• Loss of anticipated savings;

• Loss of business opportunity;

• Loss caused by inaccurate Client information;

• Third-party platform outages or changes;

• Account suspension by a third party;

• Loss resulting from your failure to maintain backups;

• Loss resulting from unauthorised access outside our reasonable control; or

• Indirect or consequential loss.

For business clients, our total aggregate liability arising from a particular project will not exceed the total fees actually paid to us for that project during the 12 months preceding the event giving rise to the claim.

The preceding financial cap does not apply where liability cannot legally be capped.

For consumers, this section applies only to the extent permitted by consumer law and does not affect statutory rights.

29. Indemnity for Client-provided materials

If you are purchasing services for business purposes, you agree to compensate us for reasonable losses, claims and costs arising from:

• Materials you supply that infringe another person’s rights;

• Unlawful or misleading product claims supplied or approved by you;

• Your breach of applicable law;

• Your misuse of the completed work; or

• Your material breach of these Terms.

This clause does not apply to the extent that the loss was caused by our negligence or breach.

30. Events outside our reasonable control

We will not be responsible for delay or failure caused by circumstances outside our reasonable control, including:

• Internet or hosting failures;

• Shopify outages;

• Cyberattacks;

• Utility failures;

• Illness or emergency;

• Industrial disputes;

• Government action;

• Natural disasters;

• War or civil disturbance;

• Failure of contractors or suppliers; or

• Major changes to third-party platforms.

We will take reasonable steps to reduce the effect of such circumstances and resume work when reasonably possible.

31. Complaints

Please send complaints to:

hello@urbanfoxecom.com

Include:

• Your name;

• Your business name;

• The relevant service or invoice;

• A clear description of the issue; and

• The outcome you are seeking.

We will acknowledge and investigate complaints within a reasonable period.

You agree to give us a reasonable opportunity to correct any issue that is capable of correction.

32. Communications

You agree that we may communicate with you electronically, including by email.

You are responsible for ensuring that the contact details you provide remain accurate and for checking messages relating to your project.

Notices under these Terms may be sent to the most recent email address provided by the relevant party.

33. Changes to these Terms

We may update these Terms from time to time.

The version applying to a particular project will normally be the version in force when the contract was formed, unless:

• A change is required by law;

• You agree to the updated Terms; or

• The change relates to an ongoing service and we provide reasonable notice.

The latest version will be displayed on this page with its revision date.

34. Transfer of rights

You may not transfer your rights or obligations under these Terms without our prior written consent.

We may transfer our rights or obligations where this does not reduce your legal rights, including as part of a sale or restructuring of the business.

35. Severability

If any provision of these Terms is found to be unlawful or unenforceable, that provision will be treated as modified to the minimum extent necessary or removed.

The remaining provisions will continue in effect.

36. No waiver

If either party delays enforcing a right under these Terms, that does not mean the right has been waived.

A waiver is effective only where it is given clearly in writing.

37. Entire agreement

These Terms, together with the accepted quotation, proposal and any written project scope, constitute the agreement between the parties relating to the relevant services.

Neither party relies on a statement that is not contained in the agreement, except that nothing excludes liability for fraud or fraudulent misrepresentation.

38. Third-party rights

Unless expressly stated, no person other than you and Urban Fox Ecom has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

39. Governing law and jurisdiction

These Terms and any dispute arising from them are governed by the laws of England and Wales.

If you are a business client, the courts of England and Wales will have exclusive jurisdiction.

If you are a consumer residing elsewhere in the United Kingdom, you may also have the right to bring proceedings in the courts applicable to the part of the United Kingdom in which you live.

40. Contact information

Questions concerning these Terms should be sent to:

Urban Fox Ecom
Legal name: Urban Fox Project Ltd
Email: hello@urbanfoxecom.com
Address: 20 Beatrice Ave, Plymouth. UK. PL4 8QB
Telephone: +44 7717 213 020